Fendi

Even if you’re not a Fendi fan, I’d say this flagship store is worth a visit just for the building’s architectural elements alone. And if you are a fashion fiend or Fendi lover, you might want to go sightseeing first, as you’ll likely spend half a day here like I did.
While it is often overshadowed by Milan, Rome has also played a huge role in the fashion world as the birthplace of Italian Couture, with most of the credit owed to Valentino, who opened his first store in Rome, and another popular name in high-​end fashion: Fendi. If you’re not familiar with the name, maybe a quick flip through some Google images will help you remember the popular logo you’ve probably seen numerous times during the course of your lifetime. Like Gucci and Louis Vuitton, Fendi’s FF Zucca print could be seen on many credit card swiping victims of high fashion and those with steep wallets especially in the 90s and early 00s.
With it celebrating its 90^th anniversary this year, I read sometime ago that it will be moving to one of Rome’s most striking and grand buildings, the Palazzo della Civiltà Italiana.