Flavio is 100% correct on his analysis of the ‘Blue Ice’ chain. I had totally forgotten about these shops until I read his review. First tip off, the shops are all over the city, where as the best creameries and gelato shops will be stand-alone family owned and run businesses. Second, you will never see locals here, and Italians love good gelato. Third, the product is watered down and I’m not even sure it is actually gelato. Steer clear!
Flavio P.
Place rating: 1 Rome, Italy
Blue Ice is the symbol of ice cream’s industrialization! A group that opened venues all around the city, in most historical and touristic places, and in fact visited mostly by tourists unaware of the quality of their products. A good ice cream must be hand-made with real milk, fruit, and genuine ingredients; here it is made into a machine using industrial ingredients full of preservatives. From the window they do look good, but the taste is not even close to what an ice cream should be. Furthermore all those lights and colors don’t fit at all with the historical locations that host them! When in Rome, look for the real ice creams, and not for this industrial stuff.