Deep-Insight

Specialties

We are an international company that helps MDs and Sales Directors of B2B (Business-​to-​Business) organisations manage large accounts more effectively.

We do this by assessing the strength of the relationships you have with your major clients, using a simple online survey with some very clever questions.

We help some of the world’s largest companies to understand:

— which major accounts are likely to defect in the next 12 – 18 months;

— which account managers excel at building long-​term relationships;

— what critical issues are causing clients to think about defecting.

History

Established in 2000.

Deep-​Insight was set up in 2000, following several years of extensive scientific research into the drivers of customer retention and employee performance.

Having analysed the success factors of several hundred European companies over a period of nearly 10 years, Deep-Insight’s founders developed and built the customer retention and employee performance engines that form the basis of our online relationship assessment services. These tools and methodologies form the basis of the Customer Relationship Quality (CRQ™) and Employee Relationship Quality (ERQ™) assessments that Deep-​Insight conducts on behalf of an increasing range of international clients.

In 2014, Deep-​Insight incorporated Net Promoter Score (NPS) into its customer methodology.

Deep-​Insight serves the business needs of large global organisations from its headquarters in the National Software Centre in Cork, Ireland. It has international sales offices in London, Amsterdam, Warsaw and Sydney.