Mortons

They have a really good selection of «fancy food» and good quality fruit and veg, but also pretty good value for basics as well. They regularly stock gluten free food brands that are impossible to find elsewhere, including fresh pizza bases and danish pastries (yay!).
Mortons are a Dublin 6 institution at this stage, but they have earned it. The staff are really friendly and the deli is legendary.

Just a note on the café: whilst it’s potentially very good, it’s a hotspot for yummy mummies and their screaming kids. Today there were 16 children running around shouting. Won’t be using the café again myself!

Mortons is the expensive shop around the corner from me. I once spent double on a jar of mayonaisse in here that you would pay anywhere else. I think my mate Barry spent 9 euro on a half pound of mince. I go there now for cheese. They have good cheese. I like their pre-​packed meals from the butchers too. Just pop them in the oven. The ribs are great but dont eat them with anybody near you or you will disgust them. The deli staff must be the most patient people on the planet. The pretentious lot that come in here would try the patience of a saint. I came in here for a breakfast roll the morning of the all ireland final and saw a guy in front of me be ruder than I have known anybody to be. He started saying, «do you think you put too much pesto on that. We are going to get there arent we? Can you take a slice of that off and scrape a dash of this on.» This was after having the girl up on a ladder looking for his bread. God I hate him. They dont do breakfast rolls either and Barry told me they have a weird rule where they only sell hot chicken rolls between certain times.

It’s 10am on a Saturday morning. I’ve returned home with partner in crime less than 5 hours previously from a club. It is highly possible that I’m still drunk because partner in crime certainly is still drunk. So in our infinite wisdom we decide we’re hungry despite the fact we had just consumed a huge Charlie’s each earlier. Bare in mind, we were just coming into the hangover food hour. Well I was.
Wellies on, it’s summer in Ireland so of course it’s humid and lashing rain, hoody on with board shorts. Appearance in general derranged and expecting to get thrown out of any shop.
Walking inside Mortons was a nice little breath of slightly pretencious fresh air. Everybody inside edged slowly away from us as we looked scruffy and unkept, blatently the wrong sort of riff-​raff for the area despite the fact we were living just around the corner.
Now we found perfect hangover/​drunk food in the form of pizza’s and snax crisps. My only dissapointment was the fact that they didn’t have Yazoo chocolate milk. I was utterly distrought as this is part of my hangover recovery.
Despite other customers shunning us, they staff didn’t. They were polite and friendly, asking about a night out and such. It’s a little overpriced for what they’re stocking and has a severe lack of chocolate milk but apart from that it’s a good shop.

Beachwood Luas Stop was somewhere that I used to get off on my way to the Milltown stop when I lived in Rathmines because it possessed a very special entity, something no other stop on the habitually lackluster but pleasantly leafy Green Luas line had, its very own convenience store in the form of a Mortons (!!Yay!!) providing for the needs of the modern communter. The Morton’s chain is a collection of refined grocery stores. I have previously written about the larger, more comprehensively stocked Mortons only 50 metres away on Dunville Avenue, hidden behind Ranelagh Village. It’s location just behind the main village is emblematic of the means by which it sells popular groceries that would catch the attention of the clientele the main road would attract yet also employs an idiosyncratic twist that appeals to the type of quirky middle class that might have a fondness for tree hugging at intervening times between their day jobs as lawyers and journalists.
The Mortons @ Beechwood maintains the same refined aura and quality of goods. It too fortunately had a tobacconist and hence why I often dismounted the Luas prematurely so that I could get off, buy my cigarettes from this shop stationed within the perimeters of the stop itself and hence no distance required to be walked, then get back on the Luas and happily go a further two stops before alighting the Luas at my final destination. The Milltown stop is positioned in an isolated corner of Rathmines, 15mins walk at least from the main village and so unsurprisingly I never came across a shop from the Milltown stop to where I lived and it for this reason it seemed that the initiative of jumping off then back on at Beechwood seemed so great having either forgotten to pick them up in town prior to boarding at St. Stephen’s Green or only realizing I was lacking in any tobacco whilst on the Luas making my way home.
Akin to it’s sister store on Dunville Avenue you receive very courteous and thorough treatment as a customer. Inevitably the Beechwood store is much smaller in size and hence sells a less far-​reaching range of goods, but understandably so. This is an ‘express’ store, in existence to facilitate the contemporary commuter with a set of circumstances similar to that which I have described in relation to myself and my cigarettes. In respect of this Mortons@Beechwood is a very beneficial store that sells those pernickety goods you find you need all of a sudden when you’re on the move. It may be smaller but it never loses touch of the tremendous customer service and quality of goods that all Mortons store remain faithful to.

Once, a fairly regular, almost supermarket sized grocery shop now is a hyper-​snazzy cordon bleu cook’s wet-​dream. Yes, Morton’s has come a long way, now replete with an expensive (you can tell cause it stinks) cheese monger, a café and all the most prestigious cuisine you could eat with a salad fork.
The new Morton’s is very reminiscent of the new Donnybrook Fair, don’t know if I believe John S. when he says Morton’s is older, we can duke it in neutral territory, like Fallon and Byrne, maybe?

Ranelagh’s original Posh shop. Before we all beacame experts in organic produce and didn’t know a sun dried tomato from a shiitake mushroom Morton’s was there giving the residents of Dublin 6 ways to part with their hard eaenerd cash. It predates Donnybrook fair, Fallon and Byrne and all the rest.
Mortons is basically your local grocey on steroids, with prices to match. To be fair to them though the produce is generally quite good with a great and expensive range of foods. It also features two butchers, a fishmongers, a deli, salads, off licence and bakery, they pretty much has it all. Theres also a small wine and beers section and a café on the far side of the store.
Parking is a nightmare, and the locals seem to forget theres main road outside. Expect queue’s around the block come Christmas time.
Theres also stores on the LUAS line at beechwood and a huge store at Hatch street under the old railway bridge.