Jack Wills

A pheasant with a top hat and a walking stick. Come on! That’s the best. It’s like the UK abercrombie. And the boys and girls who are working there are even two or three times prettier than me. Is that even possible? Go see for yourself.

Cool, Contemporary and costly. This is the proclaimed British answer to Abercrombie and Fitch (I only somewhat agree).
The store’s setting is indeed «fabulously British», the self proclaimed description the Wills folk have given themselves (I totally agree), it’s like walking into a Stereophonics song set in Camden.
The staff is authentic, preppy, very helpful, cheerful and fabulously British themselves, which complements very well the setting (Worth a visit for the cool upmarket cockney accents from the staff alone).
Clothes wise… Imagine Paul Smith and Top Shop had a baby, Jack wills would be the creation.
I love the clothes but dislike the price, a hoddie and sweats on the A&F website delivered to your front door will probably be cheaper by about € 50, A&F is better in quality and slightly better in image to Jack Wills too, so the price for what you get does not reflect, I’m sure you can do better than that now Jack! However this is Ireland, and we are taken advantage by most companies because we are stupid enough to pay these inflated prices, I myself guilty. If Jack Wills was 20% or so cheaper I would be paying the coolest store in Dublin more 50% or so more visits!
The lay out is similar to Urban Outfits, but on a midget scale, and much cooler, more compact, artsy, intimate, and laid out nicely.
The out of the way (especially if you’re a non-​driver) Kildare Village however has its own outlet Wills store, so good bargains can be found there, and your JW fix can made cheaper (50% cheaper on two pairs of sweats for me) if you don’t mind last seasons clothes.
I would recommend this store and Wills clothes; it beats the digressing, once great, urban outfitters and has a much better range than All Saints, but don’t forget the credit card.