It’s Ireland’s answer to Abercrombie & Fitch. It’s hilarious! Basically, it’s the Blarney Woolen Mills but cooler! It’s a carbon copy of an A&F store anywhere in the states with similar clothes and marketing campaign(had to include the picture above). You laugh a little when you go in there, but you’re secretly delighted that there’s something like this in Ireland. It’s all casual wear; t-shirts, hoodies, jeans, track suits and jumpers and it’s actually quite nice. It’s a bit pricey though so I only go in when the«sale» signs are up in the window. Some good deals and hey, it’s really Blarney wool!