The Fitting Room by Grana

Grana reminds me of one of my favorite brands in the States, Everlane. Maybe they’re a bit too similar, but as we know some of the best ideas are borrowed and then edited.
But it doesn’t really matter who thought of the idea first, because this type of revolutionary retail — only use the best fabrics, go for the low-​end of the markup, and be transparent about the costs — only helps consumers. And if you could see my extensive collection of Everlane shirts, dresses, scarves, and shoes, you’d know I’m a huge fan of this premise!
So obviously, I’m super excited to see this concept taking shape in Hong Kong. Several years ago, Luke Grana discovered high-​quality Peruvian pima cotton whilst visiting his brother. Since then, he and co-​founder Pieter-​Paul Wittgen have set up shop in Hong Kong where they’ve grown from a small warehouse set-​up to selling their line of refined basics in 14 countries.
The well-​organized and uncluttered shop allows you to see all of their products in person — they offer wonderfully-​cut t-​shirts, camisoles, dresses, jeans, jeans, silk tops and more in a mostly muted neutral palette with a few pops of color. Some of the ace fabrics they’ve sourced include Chinese silk, French poplin, Irish linen, Japanese chambray and denim, and Mongolian Cashmere in addition to the Peruvian pima cotton. The best part? All of the items are affordable, especially when considering the high quality.
My only gripe is that a lot off the sizes seem to be sold out online, especially the jeans. There’s a pair of slim boyfriend jeans I hope to get my hands on!