Jenny Bakery

Forget the long line, forget the hype, it comes down to the cookie. If you are an American and I am not joking when I say this, it just will give you a comparison to completely understand… Jenny Bakery is like the Soup Nazi on Seinfeld. Let me point out the comparisons:
1) Hype… all the buzz in the HK cosmos about the infamous Jenny cookies.
2) Waiting in line to enter the store… because of the hype, you are willing to wait in line and you are not sure why.
3) Staff… treat you like «buy your cookies & give me your money & don’t ask for any variation or friendly conversation… get your cookies and get out… you should feel privledged to buy our cookies.» The clearly wealthy woman behind the register has the entire look of «I am the wealthy cookie lady and I dont want to smile or be friendly or be welcoming and I just want your money for my cookies because they are the best.»
4) Queing line at counter… you scoot along with the masses and pick your cookies, pay your cash and leave… like a conveyor belt.
5) Exit… you leave the store and kind of feel like they have done you a favor by selling you cookies although you were not treating in a warm and friendly manner.
5) And finally, the cookie. Delish!
Now I dont eat a lot of cookies, but around the holiday time, I save my taste buds for the best I can find. I save my calories for the best of the best when it comes to cookies. I wont eat prepackaged store bought stuff and finding a great cookie can be tough. These cookies are great. Butter, lard, salt, sugar whatever… they are using all the stuff you want to have in a cookie if you are going to kill the calorie idea and consume a great cookie. The cookie has a Scottish shortbread consistency and texture. I give my review on any of their varities, but LOVE LOVE LOVE the coffee flavored cookie the best. It is flavorful, buttery, dense, a little flaky, addicting and tastes and smells like coffee.
These cookies are so good by my standard, that I am tossing all that I know about customer service and how I normally would score down on Unilocal if the customer service is not there. Customer service in this place is crap, but I am still giving them a 5. It is like getting a slap in the face and then being given a tin of cookies, but I still am giving them a 5. With the Soup Nazi feel or not, these cookies are good.
NOTE: They only take cash and you can only buy two small tins of cookie during any one purchase (small tins are $ 70HKD & larger tins are like $ 130HKD). Because of their demand (fueled by the hype and their own hype really, and the line, etc. etc. etc… see how this works in the commercial market!), they can do this. I went with the focus of getting small tins for X-​mas gifts to people, so I have had to go back a few times becasue they only allow me to buy two small tins at a time per day.

So here are the infamous Jenny Bakery cookies. We had to stand in line and wait for these and by the time we got to the front, most of the flavors were sold out smh. As you may or may not know, these cookies are so good that people are reselling them on the black market and scalping them and also making counterfeit ones. Dont eat counterfeit cookies! lol eat the real ones. :| … they are good but they aint stand in line for an hour good. Someone needs to drop some Tiffs Treats over here and make a killing

Expect to wait in line for an hour at least almost every single time. The cookies are good but they’re butter cookies so they’re supposed to be that good anyways. Price is too expensive. 70 for a small tin and 130 for a big one. They only allow 2small and 1big per person per day now. Also their days and hours of operation varies every single time im there… As of now, they’re open Monday-​Friday 10am-​7pm. Staff are unfriendly and grumpy all the time so don’t expect any customer service or anything.

Everytime I pass by this shop, there’s ALWAYS a LONG LONG LINE!!!
So, one day, I got in the line and bought myself a tin of cookies.
Let me just tell you… that it’s not worth the wait…
All it really is is just a cookie with an overload of butter in a pretty tin can.
Off to Mrs. Fields I GO!
THE. END.

Taste is a very personal thing so when it comes to particular food items I tend not to put too much personal opinion into it: after all, you might find it delicious whilst I might find mediocre. The same applies here for Jenny’s bakery, with a family full of biscuit lovers I stand alone in defending my comments– what’s so good about these cookies?
I have been through the queues. Queuing a good hour for a tin of cookies to me is ridiculous and I don’t care how good they are and how nice they are as gifts to other people: its just a tin of cookies and I can buy them from the supermarket.
«They are freshly made though» they cried. So has any other cookies that has come into being.
«They look so nice» they insisted. Well, I’m not eating the tin box so feel free if you like to.
«Its so soft and buttery» whilst they much away. A) Don’t talk with your mouth full and B) yes, because its made with butter.
«look how many people are queuing for it?!?» whilst we are 30 minutes into the queue. So has that toilet over there, I’m queuing for that one because I’m sick of waiting for this.
I might sound like scrooge here, ruining everyone’s cookie heaven but seriously– I think this place is so hyped up that the staff think they are selling gold plated cookies. Their take it or leave it attitude leaves something wanted too.
Maybe I just don’t like cookies enough.