Etude House

Korean make up. Stores in Laforete, Harajuku Tokyo and here in Time Square, both are in the basement of the shopping mall. I love the stuff, despite the fact it is obviously targeting much younger audience, it’s for the most part, pink in packaging so as a middle age woman, you’d think it’s not good for you, wrong. Here is what I suggest you should purchase at this fabulous little pink house.
1. Eyebrow pencils. Soft tip, very easy to use, never have to sharpen.
2. Mineral powder. Way better than any U.S. brands. Perfect for Asian skin tone.
3. Eyeliners. Go nuts. There are so many shades. So soft and so pretty.
This is a smaller outfit, the Tokyo ones have much more selection, and you can certainly see there is a difference in terms what people in HK are looking for, judging by what they have on offer, but this is pretty neat little store.
Buy the cosmetics, replenish your backup supplies, while waiting for your number to be called at the nearby restaurant. A winner. Totally underrated cosmetic brand perfect for our skin tone.