Carley Quality Meats

Warning *Parental Guidance* advisory, 18A rating for this review.
**********************************
I’ve travelled through Southeast Asia and have eaten some pretty exotic food. I know what Chinese herbalists sell in the herbal shops — exotic amimal body parts. No surprises there.
So this shop is two parts. Part butcher and part grocery. They are more complete in the butcher department, and have only a limited selection of groceries, mainly Asian, because this is Chinatown of course.
When I go to Chinese butchers, I normally like to get beef brisket because they sell it untrimmed of fat and gristle — all the flavour is intact. However, this visit I was distracted by this:
Yes, that is correct. You are looking at it and reading it properly.
The translation is not quite correct. See the photo caption.
Now I am thoroughly perplexed. This is obviously uncooked and in raw form. I like to cook. So I am wondering what would I do to cook this???
Chinese soup?
Blanched?
BBQ?
Braised? — to make it tender?
Steamed?
Stir fried?
Deep fried?
Roasted?
Any suggestions?
I’m going to Google to see if I can find a recipe!
I should mention that the sign also says that they sell it «whole», you get the entire thing for $ 18.99 per pound. That is pretty expensive considering a prime rib roast averages between $ 10-​$ 15 per pound.
So genitalia or rib roast?
Maybe I should cook this up and host a UYE, who’s in? :P