My Roll Life

Specialties

A rollerskating lifestyle and culture boutique in the west end of Toronto. Conveniently located near Lake Ontario’s Waterfront Trail by Humber Bay make this a great location to start a cruise on roller skates which are available for rent by the hour or by a daily rate.

Hade-​made Canadian products in a large selection of art, clothing, crafts, jewellery, fashion, accessories and more — by and for, roller skating enthusiasts with a crossover to the cycling community. Roller derby merchandise and related items in stock with staff extremely knowledgeable about the sport and eager to share the passion.

Cyclists and skaters enjoy a nice range of safety gear including padding, helmets etc.

Stop by for sweet skate swag from hoodies, hats, belts to sneakers.

Screen printing as well as heat transfer services available for large or small pressing needs from textile to paper.

Order 1.5 inch buttons and/​or magnets from us too!

History

Established in 2011.

Owned and operated by a roller skating enthusiast who also founded the West End Waywards Rollerskating Association, a not-​for-​profit corporation in the area.

Meet the Business Owner

Goldie L.

Business Owner

Growing up in Whitby, Gwen «GoldieLock’N’Load» McDonald enjoyed roller skating on the street in her white Dominion high tops and going to the local roller rink. But over the years, roller-​skating fell by the wayside. It wasn’t until a bad breakup in 2007, when McDonald decided she needed to inject some fun into her life, that she thought about it again.

She hadn’t skated in years, and at first she was frustratingly «awful.» But the «young at heart» feeling she got each time she skated gave her reason enough to stick with it.

The line between her personal life and her roller-​skating life had disappeared and she finally decided in 2011 that she needed to separate herself from her alter ego: «I realized that Gwen had almost been shoved out of the picture. I needed to bring her back and get a place for Goldie and her posse to hang out,» recalls McDonald.

Excerpt from Toronto Star, Isabel Teotonio /​Life Reporter March 1, 2012

My Roll Life also recommends

The Pinball Café — CLOSED

7

reviews

Cafes

,

Breakfast & Brunch

Goldie L. says,

«Jason & Rachel are enthusiastic about the neighbourhood & offer up some nostalgia alongside tasty treats, warm & cold beverages with a fun atmosphere.»