Murale

I love this store, and the sales associates go above and beyond to ensure that you find the products you are in search of. They carry high end to mid range cosmetics, you also can purchase bRk water bottles there, they have a huge selection. The Manager Dawn-​Marie is so helpful and very knowledgable about the various lines, I trust her recommendations and have found some of my staple skin care products there, I just wished I lived closer.

Part Shoppers and part Sephora, this is a makeup junkies dream come true. Located in the Shops of Don Mills it’s an extremely clean and well laid out space. Not cramped aisles like other stores.
Major plus on having enough staff around that you can easily get assistance when needed. You can try products out and get mini makeovers
They carry more high end products like YSL, Bobbi Brown and Chanel and some midrange ones like Cargo. Plus they have a few brands you won’t find in Sephora like a brand from Iceland, Darphin etc.
By chance I picked up one of those magnifying mirrors (18x magnification) and scared myself shitless! Do i really look like that up close?! Ughh… i thought I plucked my eyebrows pretty decently. Well oh my. not even close to a decent job! I ran all the way to the counter to pay for my mew best friend.
I remember they used to have a brow bar where you could get your brows done but I don’t recall seeing it this time.
They also have a perfume bar here so start spraying!
You can collect and redeem optimum points so save up and splurge here!

I have only shopped at Murale twice. First time I was looking for a store which carries the Foreo Luna and that is what lead me to Murale. I called the store and was able to confirm product I want is in stock. The staff was nice enough to suggest putting the product on hold for me. I can pickup the product within a week so I can take advantage of the store upcoming promotion. When picking up the product, staff at the cashier is very friendly and give us a demo on how to use the little machine.
The 2^nd time I shop at Murale with my sister, I am tremendously impressed with the customer service that I have received. I’ve been dealing with Dawn-​Marie and she is fabulous! She provides a very friendly and warm welcome upon our arrival to the store. While we are looking for a product which doesn’t seems to be on the stock shelf, she went above and beyond to search the product for us. She also provided detail recommendations on certain type of skin care products that I wanted to try.
With this level of service and the advantage of the earning and redeeming Optimum points, this will ensure I shop here again.

I really love this store. It’s the only Murale for a long ways, it might be the only one in Southern Ontario… or at least in the GTA. I’ve been coming here since they opened. I love that you get optimum points shopping here, and they have redemption days as well. Also, this location stocks a bunch of prestige cosmetics brands, including Bobbi Brown, Chanel, etc, as well as some really high end skin care products. My favourite thing are the staff, who are super nice. Faye is awesome, she remembers me from my first visit years ago! Anyways, they also carry hair tools which is exciting. Totally worth the visit.

Went there to find a new foundation, the lines are ‘meh’ and I expected a lot better lighting. The girl who helped me didn’t even try and match it on my skin and seemed like she didn’t care to be there at all. I don’t need to twist someone’s arm to sell me something do I? I ended up going back to MAC.

I always come here for skin care and beauty products. This store has quality items you won’t find at Sephora. I never had problems looking for stuff I want. Staff knows different brands well in the store, so if you ask for advice they will tell you which product will suit your skin best.

I was in a Murale store recently and I found out that they just launched an ecommerce website (
) and you can now purchase most of their products available in-​store at their new website. I ordered some items online and got lots of optimum bonus points (for my girlfriend) which is a big advantage to ordering online. The package arrived faster than expected (2 days) and there was what looked to be a hand written note in the package from the person who shipped me the goods! The packaging was very elegant, perfect for handing to my girlfriend as a gift. She was extremely excited. I also got a whole bunch of Free bonus items because of a promotion they were running which was online only — they were mini items, samplers, but still great because I got to choose the ones she wanted.
A really amazing In-​store experience but also a wonderful Online shopping experience too!

I came to Murale yesterday as I was in the area. My dad wanted to pop in Murale to see what latest cosmetics there were. The face cream I use can ONLY be purchased at Holts and since I purchase mine from Yorkdale, the location is a bit far from my home. If only Murale carried my cream…
Having said that, Murale for me carries nothing out of the ordinary (Chanel, Nars, Clarins, etc…). Because I have been using my cream for many years, any new products would just fly by me. Murale does carry a lot of new brands I don’t see anywhere else so if you are into trying new products, Murale would not be a bad stop. Later in the night, I went on their website and checked out all the products they carry — that is a good start to see if the store carries your particular brand.
The ONE thing I love, of course, is the fact that you can redeem your Optimum points, and because some of the products here range $ 200-​$ 300, it would be great to save up all your points and splurge here.
Not sure if it would be a good idea, but Murale does a lot of makeup sessions, and I have always wanted to try the Chanel seminar.
This is a place I wouldn’t come out of my way, but it is nice to drop in when in the area. The sales associates are always keen to help and super smiley.
*Note: the 2 images I downloaded from Google Images just to show examples of the exterior and interior store.*

I was so excited when this first opened last year. I went a few months after grand opening to get my eye brows waxed from the Benefit Brow Bar (I know, a very delayed review!). The lady who did my eyebrows was extremely focused and made my eyebrows look amazing. Just to throw this in, I have extremely bushy eyebrows. They were extremely knowledgable with the different beauty products and were so excited to help me find a perfect blush match to me. I rather go to Sephora and buy make up there since you can get Sephora Beauty Insider Points. But, at Murale, they have a small number of brands that aren’t sold anywhere else! I wanted to check out Pandora’s Makeup Box so badly and was happy they sold it here!
Will definitely return and maybe pick up some Pandora Makeup Box items this time!

Geez, there needs to be another location for this place, because this is way too far for me to drive.
Came here because my mom had bought some stuff and was given some free gift cards to spend.
It definitely competes with Sephora, and offers less in some respect, but more in others. They sell some luxury brands like Bobbi Brown, YSL, Chanel — things you’d only find in a Holts AND you get Optimum points for your purchases.
If you like the regular Shoppers Brands, you may not find a lot here either (like Quo, Maybelline, Cover Girl) — but they do carry some L’Oreal Products.
What they do have here is more mid range. Smashbox, Benefit, Gosh, Biothem, Caudlite etc.
The staff are really friendly here and offer lots of suggestions from a wide range of items. You can book also Make Up application and Eyebrow waxing ($ 25)

Ooooh, I love it here. It is pricey, but that is to be expected given the nature of the business. They have top of the line products and the staff are very helpful and friendly without being pushy.
I am much more comfortable here than at Sephora.

It feels so clinical.
I love make-​up, cosmetics, products, but Murale just didn’t do it for me. Sure they have a broad selection. From high end to drug store brands, they carry it all, but I just wasn’t diggin the vibe.
What I love about Sephora is that it bustles and it’s fun and there are tons of people there to help you. When I walked into Murale, it was quiet, open, and there was only 1 person there to serve customers.
It’s just not my style.

Murale has officially trumped Sephora in my books.
As much as I love Sephora — can we talk about the joke of a «reward points» program they offer? Spend $ 100 (before taxes) and receive a free sample. Really. That’s what it is. You select between 3 «deluxe» samples offered at the time, which are usually products that don’t excite me in the slightest.
As far as Shoppers Drugmart/​Murale goes — spend $ 75 on a «20x the points» day and instantly receive $ 25 worth of points on your Optimum card, which can be used towards anything in the store.
Now that Murale carries many of the same brands as Sephora, it only makes sense for me to shop at Murale. It is closer to my home, not too busy, and I can collect points. Love it! I found the store very spacious and love that there are testers of everything — even drugstore items.
The only brand I normally shop at Sephora that I noticed was missing is Tarte. There were some other brands there that were very new to me, like «Mommy Makeup» which I will NEVER buy due to the name alone.
Quite possibly my favourite part of Murale is that there is a Benefit Brow Bar (eyebrow shaping and grooming). I have been hearing about these for years and I’m interested in finally trying it out. Also, my skin gets very red after hair removal, so luckily I can shop around Murale with my reddened brow-​area and not feel like a total freak.

I wanted to like this place, I really did.
Murale sounded so promising. A Canadian version of Sephora that is an offshoot of Shoppers Drug Mart where you can use your Optimum points. Sounds great — right?! Mais non. I love me some Sephora. It is the mecca, the holy grail of makeup products. As a girl that believes variety truly is the spice of life, I was hoping that Murale would offer great selection and variety too. Uhm, no. A lot of the products at Murale, you can get at Shoppers (although for Shoppers Quo products — all Murale sells are the brushes — WTF?!). Really, do you need to showcase L’Oreal? Nothing wrong with L’Oreal, but come on… where is the variety… the stuff that makes you go, «Wow! Must try!»
There was also this super duper annoying sales lady that really could have been out of a Seinfeld episode. She kept trying to get us to try Guerlain products. Not in a traditional sales way, but in a way that was desperate and sad. Christine C, her daughter Megan and I all at one point got cornered by this lady and even though we each said no multiple times, she stared us down and kept trying to offer more services. Mole. WTF?!
I did try out a cream on my hands (wish I could remember the name of it) and my lovely co-​shopper Christine C said it smelled like pee. That is right people, if you are looking for a piss poor version of Sephora and want to smell like pee — look no further.
I will continue to be a loyal Sephora and Shoppers customer. However, unless more variety is brought into Murale, I will be using my optimum points for body wash and cream at Shoppers.