So I’m like to my friend Claire; «You want a ride home?» Halfway down on Front Street at Spadina, suddenly she has a change of heart, RSVPs to a party, and after a painful impromptu massage, I found myself at BCBG Max Azria shopping for her outfit for her function. I love it when things work out. Apparently, Claire is a regular customer, which meant the Italian/Korean sales girl dedicated an exhaustive amount of time tending to the both of us. I say the both of us because I was very much involved in the dress selection process… since I’m like amazing and have impossible taste. This location is very well stocked; at the front of the floor are where all of the ugly casual outfits are which appear to be melting off of the rack. When you dwell deeper into the store the whole atmosphere changes, and although these are not the prettiest dresses in the world, I felt comfortable with what I was surrounded by. Long gowns, cocktail dresses, body napkins and mad fashion experiments. I didn’t think I saw a single outfit here costing over $ 500. Although, In my opinion that’s a steep price to pay for the mediocre stitching, and non-precious materials. However, there was something any girl would be able to squeeze into, so I definitely saw how this store can be a life saver for a girl on the go. Nicole – the sales girl – remained very patient while maintaining her pearly whites while Claire rifled through every potential dress in the store. I sat on the lounge in the changing area, and felt like somehow I wasn’t supposed to be here. Each change room was curtained off, but this was still technically a female change area. But hey, nobody said anything, so I enjoyed myself while approving and disapproving each dress Claire tried on. I really appreciated how spacious the changing area was, and how sectioned off it felt from the sales floor. After what must have been forty minutes, I finally grabbed a sequence dress off of the racks, shoved it into Claire’s arms and watched as she fell in love with herself in it. $ 440+ later(with an 8% discount) I was shaking Nicole’s hands and we got the hell out of there and marched off to Yorkville for some much-needed sushi. Claire was very impressed by my affinity with women’s fashion, and I was very happy with how much she trusted in my advice. I never expect for such attentive service from a non-couturier.