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Specialties
Designed for the confident and style-conscious woman, bebe is fashion forward with an assertive edge. The brand’s signature is unique, sophisticated, empowering clothing that attracts attention. From standout cocktail dresses and beautifully detailed tops to statement jackets to polished suiting separates with an on-trend twist, bebe offers an intriguing selection of work, evening and casual wear. New arrivals appear in stores weekly, and personal stylists are always available to make recommendations for everyday looks and special events.
History
Established in 1976.
Chairman and founder Manny Mashouf introduced the first bebe boutique in San Francisco in 1976 after emigrating to the United States from Iran. Recognizing a demographic that was neither junior nor bridge, Manny created the first contemporary fashion brand. The name «bebe» (pronounced «bee-bee») was inspired by «To be, or not to be» in Shakespeare’s Hamlet and coined at a party where Manny and his friends were discussing the essence of existence. In 2003 bebe added its bebe Sport line with an emphasis on the active lifestyle. Nearly 40 years after Manny’s first store opened its doors, bebe is one of the world’s top fashion retailers.