After becoming frustrated with several dry cleaners in the neighborhood ruining my shirts and realizing the harsh chemicals used in the process, I sought to find a better way. The issues i had was with buttons becoming cracked. I am not sure if it is because of the high heat, rough handling in the press, or the chemical use. Belli uses natural methods to wash clothes and actually does it the way you would at home… in a washing machine. Thus the clothes get washed in a gentler and healthier manner. They also have a very high end Japanese shirt drying machine which does not crack your buttons. The also offer alteration services that are reasonably priced.