I have been a customer of this shop since at least 1997. The staff is always friendly and knowledgeable with good recommendations on new stuff coming out. The owners help with difficult to order items. The shop hosts many geek community events like card night and games. They take part in the annual comic shop crossover which promotes local geek culture. The owners are also part of the organizing committee that runs Forest City Comicon which is a wonderful and welcome edition to the London festival and convention scene. The store is very well laid out and organized. They also take part in a loyalty program called Vicinity which many other shops also take part in so less rewards cards in your wallet. Centrally located and easily accessible by public transport(multiple routes). A great spot to buy all things nerdy and geeky!