Baskin Robbins

Specialties

31 ice cream flavors and more

Ice cream cake

Freshly baked waffle cones

Soft serve

Take home products

History

Established in 1949.

Nearly three-​quarters of a century ago, two brothers-​in-​law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families. Burton «Burt» Baskin and Irvine «Irv» Robbins had a mutual love of old-​fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.

As the number of stores grew, Burt and Irv recognized that to maintain the high standards they set in the beginning, each store would require a manager who had an ownership interest in its overall operation. Even though they didn’t realize it at the time, the two founders had pioneered the concept of franchising in the ice cream industry.

In 1949, there were more than 40 stores in Southern California when Burt and Irv purchased their first dairy in Burbank. This business decision allowed them to have complete control over the production of their ice cream, and the development of new ingredien