I’m an avid swimmer and it’s pretty typical for me to have to purchase a new swimsuit every couple of months. When you swim to swim laps then you’re not looking for fashion, you’re looking for function. Cross back, one-piece, and high-quality. Other swimmers I’ve spoken to have often referred me to Swimco for the best swimsuits in town. While Swimco does have THE best selection of swimsuits in town, they also have some of the highest priced swimsuits I’ve seen in town! I’m not about to pay $ 100 for a swimsuit, especially not when: 1) I’m the only one that’s gonna see it at 5am in the pool and 2) when I’m going to have to buy a new one in a couple of months anyways. In my books, Swimco is hyped far more than it should be.