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Specialties
Influencer Marketing, Software, Marketing Software, Social CRM, Social Media, SaaS, Advocates
History
Established in 2012.
Raised Capital in 2010, began developing software and launched with out first sale in August of 2012
Meet the Business Owner
Tim M.
Business Owner
Started iGROUP (eLearning Software Company) in 1986, sold in 2000, 72 employees, Company valuation $ 22M at time of sale.
Started Bluetree in 2002, developed Direct Mail and Marketing Automation System (pbsmartmarketer.com) now used globally by Pitney Bowes, Canada Post, New Zealand Post and many others. Bluetree developed a global partnerships with HP, Canada Post & Pitney Bowes Marketing Services. Company was sold in November 2007 to Pitney Bowes Marketing Services. I stayed on as the VP of Product Development for 6 months.
Currently I am co-founder and President of MavenSocial (mavensocial.com). MavenSocial’s clients include Intel, Rogers, Canadian Tire, Bank of Montréal, Carhartt, Starcomm, Leo Barnett, JP Morgan Chase, CBS, Starbucks, Loreal and others.
MavenSocial generates trackable Social Lift and measures Social ROI through Social Media. Maven determines your ‘key mavens’ or ‘influencers’ and their economic impact on your brand.