I felt odd in this place. I was in there with a group of teenage girls, one lady well over 50, and an older male shop assistant. Who the hell is this place for? The answer — all of us, except the guy. Though hey, what he does in his own time is his business! There are some cute old-style nouveau 50s/60s dresses, then a lot of lacy tops, cute cardigans, some plain maxi dresses, and a bizarre assortment of shoes, bags and jewelry. The bags were my favourite, large bright floral canvas bags, as well as the jewelry, which was very quirky. I’m far from devoted, however I was intrigued.
Liz A.
Place rating: 3 Australia
A cosy new boutique on Semaphore Road, in keeping with the ‘newest ‘it’ street theme. They have some very pretty kimono type tops and some floaty cardies that I oohed over. The shoes were so so for me and I’m not a big fan of beads so the bead necklaces didn’t interest me. Then I spotted a shelf with a jewellery range on it that was little wacky and possibly the cutest things ever. One broach was a flamingo, one a giant deer, another a blackbird, and they had chunky necklaces with the same wacky creatures on them: they were huge and adorable and I want to adorn myself with them. The range are around thirty bucks each and absolutely worth coming in to buy. Lastly, the two staff working there were every friendly and they sounded super passionate about fashion and their new store too.
Milena M.
Place rating: 3 South Australia, Australia
A brand new clothes shop on Semaphore with some really nice stuff. Not really vintage nor second hand or trashy but NEW, there is also jewellery, framed pictures and prints, sandals, wall décor, hand bags, a few unusual finds you wouldn’t expect to find in a such a shop, etc. On face value there is a definite vintage inspired flavor I’ve noticed and the eclectic mix appears to work. Unfortunately the shop was closed when I discovered it but I am definitely going back when it’s open, but despite it being closed from what I’ve gleaned it looks like my bank balance will suffer but hey… it’s nearly Xmas! I have warned my other half not to buy me clothes and he has learnt over time I mean it, bless him — his heart is in the right place though. I believe a shop that works has been thoroughly researched and will survive for several years, much like reading the first few pages of a book you know if it’s worth continuing to finish. same with a shop if it appeals to the public it’s on a winner. I love their taste and choice in interior design /colour scheme. The square panel at the back which serves as a room divider at the back, is covered in a baroque style wallpaper, most probably from the same collection as the dragon fly one I’ve seen in a few shops. Looking up at the ceiling there is an awesome black light fitting and I want it in my house! Along with three silver cone shaped lights across the counter area, this too serves as a type of divider. For a change room there is a half circle shower type arrangement which from the front appears to work, this will be tested next week by me! When the shop was for lease and I just happened to be there when it was open for inspection and with my curious nature, I had to have a squiz. There I saw out the back a lovely and inviting narrow little pebbled garden… in time I predict it will have outdoor furniture of the french, shabby chic wire style. No website but they are on Facebook, of course I’ve clicked LIKE as there are only 24LIKERS so far, as mentioned it’s brand new to Semaphore. «I want to go to there»… and so will you! I’m a ‘devotee’.