Icon By Design

Specialties

We think the high-​end and expensive designer brands gives you, the consumer, a raw deal. That’s because everyone along the way takes a cut, from brands to wholesalers and landlords. So we’re taking on the high-​end retailers to offer you timeless, designer furniture at affordable prices. Here’s how we do it differently:

Unbeatable Prices, Direct from the Maker

No physical stores. No middleman. We source our products direct from the maker so we can offer you unbeatable prices.

With no landlords and no middlemen to drive up the cost, you get the same exceptional design and craftsmanship as our high-​end competitors, at a fraction of the price.

Want to save an additional 20%?

No warehouse. No storage costs. By pre-​ordering from Icon By Design, we save money on warehousing and storage. We pass these savings straight on to you!

High-​End Craftsmanship and Quality

We focus on timeless, modern design to create our furniture collection. And then we find the best craftsmen to build it — often the same people who make the high-​end brands. All our furniture is commercial grade quality, designed to be part of your life for many decades.

Brilliant Service

We pride ourselves on brilliant service and we are also available after-​hours and on weekends. We offer an unconditional money-​back guarantee so you can shop with confidence.

Our mission is to make your dream interior possible.

— Timeless, European Design.

— High-​End Craftsmanship and Quality.

— Unbeatable Prices and Value.

History

Established in 2011.

Icon By Design is a sister store to Icon Homeware. Icon By Design focuses on sorcing beautiful Scandinavian and European furniture direct from the makers. We bypass the middleman and provide the savings directly to our customers.

Meet the Business Owner

David L.

Business Owner

Icon Homeware, was started four years ago with my son, Adam. I was involved part-​time and Adam was the driving force behind the business. I have an engineering degree and a MBA and extensive business experience. After listening to our customers at Icon Homeware and seeing what they wanted from a home and furniture retailer, we developed the business plan for Icon By Design. We launched this new business 2015 and I decided to make this my full-​time focus. Adam has a Masters degree in finance and his passion is in providing exceptional products and service to customers — hence the start up of the original store, Icon Homeware.

We find that when our customers understand our business model they appreciate why we can provide beautiful, well-​made furniture at a compelling price. We guarantee the lowest price, while providing curated designer products. This is an unusual scenario.