So Ally is definitely targeted more toward teenagers and those in their early twenties. The majority of the stock is quite skimpy and tiny. It’s definitely worth stopping in if you ever walk past one though, I often find a real bargain every once and a while. I liken it to a smaller Forever 21 for those who are familiar with the US chain. The Ally stores are usually messy and over-crowded with clothes and people, and you have to trawl through, but it can be totally worth it for the bargains! Yesterday I got a cute play-suit made from a material that has fruit printed all over it — much like some of the recent range from Gorman, except it was only $ 19.95 — which suits my current budget perfectly!