The Alpha 60 store is one of my faves. The look here is monochromatic, with long, loose silky t-shirt tops and dresses with understated but interesting design details giving it that distinctly Alphaville mark. It’s all comfortable, sophisticated and easy to wear. Alpha 60 puts on good sales throughout the year, and signing up to their mailing list will ensure you receive notice of all sales. Items can be up to 70% off the retail price, which makes their rather pricey garments much more affordable and near impossible to resist. The staff in here are not overly friendly but they’re nice and they will happily help you out by getting a dressing room ready for you freeing your arms up to peruse their racks. Sometimes Alpha clothes can be difficult to decipher, meaning it isn’t always obvious how a garment should be worn, but the Alpha peeps don’t mind you asking and won’t make you feel like you’ve just asked the most uncool question in fashion history.