In an era when virtually everything you need is mass produced somewhere or easily available over the internet, going to Bruce Smith Saddleworld is a bit like stepping back in time. It is a family-owned business and has been forever. Every piece of «Bruce Smith» branded gear is made out the back of the store by Bruce Smith snr and his two sons, both of whom are regular competitors on the showjumping scene and thus, know what they are talking about. The store is also linked with the Saddleworld chain, meaning you can buy a whole range of gear at a variety of price points, or order virtually anything you need into the store. This place is a local institution and once they know you, they will always look after you.