Vivid is kind of like public relations nightmare Gasps’ more mature, slightly more classy older sister– minus the«retail superstar(read:nightmare)» staff. Full of blingy, on-trend evening wear, Vivid’s target market is clearly skinny girls who have a bit of cash to splash and want something that looks worthy of a Kardashian sister’s wardrobe. It is a shame that the store doesn’t feature more diversity in its sizing– if you are bigger than a 12 you are likely to have very little to choose from in here. Nevertheless, Vivid does what it does well and always has a huge and ever-changing range.