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History
Established in 2010.
A favourite among fashion folk, Paloma Bleu has earned a cult-like devotion from lovers of eclectic style and downtown-ready designer threads.
A Melbourne mainstay since 2010, our Albert Park boutique now has an online counterpart.
You’ll discover a meticulously curated selection from both local and international labels woven through the virtual racks. Among the beautiful clothing, there’s handmade jewellery and hats, plus curiosities from as far as New York and Argentina. Bringing an international flavour to the local fashion scene, the shop itself was named after the owner’s favourite beach club in the south of France.
All items are sourced by Laura Williamson, our founding tastemaker who of course has impeccable taste and a craftswoman-like attention to detail. Embarking on regular buying trips, Williamson is dedicated to uncovering brands and importing them herself, offering you an exclusive and highly edited range season after season.
Meet the Business Owner
Laura K.
Business Owner
Laura has been working in retail for the last 12 years. After living in London for a year and returning home to manage a boutique, Laura decided to open Paloma Bleu. Vowing to bring her customer a taste of something new.